VaniRaj

I write the line, plan the shoot, then check the numbers.

Reels

Scripted, shot and cut for brands in food, wellness and property. Tap a reel to play it. The eye shows Instagram views.

Mustard oilA cost breakdown of mustard oil, seed to packaging. The sum is the hook.
103K
Stop rushingMost people do not know this. A health explainer on soaking seeds, shot on a terrace.
12.6K
YogaYoga outdoors, cut with slow dissolves. Calm enough that people finish it.
Soap, held upOne bar of soap, one pavement, one straight look at the camera.
CafeMenu card, espresso machine, cup. Ten seconds, no talking.
Cyber CityA site walkthrough in Hindi, shot where the buyer would stand.

Reach

Instagram views on a few of the reels. The first is the highest performing video.

Reel views screenshot
103KWorld of Organic, the top reel
Reel views screenshot
20.2KWorld of Organic
Reel views screenshot
10.9KWorld of Organic
Reel views screenshot
12.6KYoga reel
Reel views screenshot
11.3KMonks & Monkeys

Stills and a carousel

Static work for launches, plus two carousels. Open a stack and swipe through it.

Carousel cover: steal these 7 brand colour tricks9 slides
Steal these 7 brand colour tricksWhat colour does to people before they read a word.
Spoiled for Choice mocktail ad
Spoiled for ChoiceThree drinks, one hand reaching. The headline does the arguing.
Carousel cover: Mai Aa likhun6 slides
Mai ‘Aa’ likhunA trip planned in six messages, one word each.
Mint Cucumber soap ad
Mint CucumberThree claims, one shower.
BrewMac social post concept
BrewMacThe drink leaves the post and enters the room.

SEO

Keyword rankings, search traffic and growth for clients in healthcare, retail, skincare, cleaning and more. Tap a screenshot to enlarge it.

Baluni Hospital

Healthcare, Dehradun

  • 26 of 37keywords on Google page one
  • 100calls from Google Business Profile
  • 6.8average Google position, 11.1K impressions
  • +29.5%active users in 28 days
Baluni keyword ranking tables

WallMantra

Home decor, e-commerce

  • 2.53Msearch impressions in three months
  • 12.9Korganic clicks, average position 8.3
  • 400Kactive users over the year
  • 721purchases
WallMantra top search queries

World of Organic

Organic marketplace

  • +315%active users in 30 days
  • 184organic clicks from 7.77K impressions
  • 2.4%click-through rate
  • Top 20product keywords, many in the top 10
World of Organic analytics

AZ Dry Cleaners

Dry cleaning, United Kingdom

  • 18 of 23keywords on page one
  • 10keywords in the top five
  • #1long coat dry cleaning, Hitchin
AZ Dry Cleaners keyword report

SkinGoodies

Skincare, Australia

  • +498%active users in 28 days
  • 8 of 9tracked keywords in the top six
  • #2Teoxane skincare
  • 1m 14saverage engagement time
SkinGoodies analytics

Sydney's 5 Star Cleaning

Cleaning, Australia

  • +557%active users in 90 days
  • 27.3Ksearch impressions
  • 181organic clicks
  • 44clicks on one query: builders cleaning Sydney
Sydney 5 Star Cleaning search data

More clients

Also worked with: Bay Yoga Studio, Kedar Shadow Resort, Muskan Overseas, Dave Lawson Photography, PurpleSpace Interiors, COLICO, Tiptop Creamery, Chiltern Associates, HelloDrone, BEI Confluence, Krishidisha.

Paid social

Meta ads built to start conversations or bring people to a page, with the cost of each result in view.

Monks & Monkeys

Travel, Kailash Mansarovar

  • 496conversations started
  • ₹27.18per conversation
  • ₹13,480spent, 20 Feb to 11 Apr
Meta Ads results and ad creatives

World of Organic

Organic food, June campaign

  • 811landing page views
  • ₹2.01per landing page view
  • ₹1,626spent in June
Meta Ads landing page views